User centered. Persuasive. Optimized for search.



Inside this site:

Website Usability Services - Call 267-393-2518

Custom work to meet your budget. Combination SEO and Usability audits available. We provide an immediate return on your investment when you implement our suggestions.

What Usability Service is Right for You?

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At UsabilityEffect, you choose the type of report or service that fits what you want or need to know. It can be hourly based usability input support or a full site audit. Every test case based report focuses on web site usability standards, persuasive design, conversions and fully support online marketing efforts. Site audits or reviews are customizable and available on an RFQ basis or by using the order form. Please don't be afraid to ask what fits your needs by requesting a free RFQ.

Please allow 2 - 8 weeks for delivery.

These areas are typically covered:

* Learnability, consistency, understandability, credibility and authenticity
* Conversions, momentum & desirability
* Navigation and information architecture
* Accessibility (a legal requirement in the UK)
* Functional and error message testing (add-on or included)
* Task analysis
* User interface, contrasts, content, forms user interface

Learn more about what usability services include and why usability is important to your bottom line.

Requirements Based Approach

The disciplined requirements based practices used in Internet software application QA testing are the backbone of UsabilityEffect testing. Several of the proprietary test plans conduct "backwards compatibility" testing to find disconnects in the traceability between web site or application requirements, versus what is actually found in the web site. In many cases, site owners are unaware of the value of business and functional requirements.

Conversions Testing reports grew wildly in their popularity in 2008 due their scope and focus on call to action, momentum and site conversions. They are designed to focus on why a site isn't converting from a user interface perspective, with strong emphasis on persuasive, conversions oriented web design. There are two affordable options. The Extended Converter report includes functional, logic and error message testing for shopping carts or other Internet applications such as reservations, sales leads forms, etc.

The affordable Small Business Edge covers a lot of ground and is perfect for an all around quick check on usability basics. Emphasis is on the homepage as the main landing page, with understandability, credibility, navigation, momentum and much more. This is offered for small business sites and startups. Perfect for ecommerce interested in a conversions push. New for 2009, this report is now offered as a combination SEO and Usability review and can be quoted based on our budget and site needs.

Other Services offered include:

Shopping cart testing - Also other application testing such as bookings, reservations, sales lead forms

Full service search engine marketing, linking, optimization, social media marketing

Requirements gathering and documnetation (RFQ basis)

Test plans based on Requirements Documentation(RFQ basis)

Why Usability Testing?

You have common questions about your web site. Can visitors use it? Will they return? Do they recommend it to others? What are you doing that really turns them off? Are sales down and you're curious because you swear you've done everything correctly? You need specific answers, not score cards and ratings.

Our approach is to study your pages to find problem areas that cause common user frustrations. Tasks are conducted based on a user persona, used for illustrative and educational insight. A long list of user interface heuristics (that goes way beyond basic heuristic coverage offered by free web site reviews) is used to evaluate your entire site for compliance.

We will ask you questions you may not have thought to ask yourself or your team. From navigation to desirability, user interface to site architecture, with an expert eye towards search engine optimization tossed in, you receive a report that offers suggestions, reviews, tips and resources.

Peace of Mind

Testing third party services for product purchasing decisions is available. Before you buy a shopping cart or Internet software for your site, have it tested by an independent usability consultant first.

Learn more about each type of usability report by selecting from the links above.

Read feedback on the reports

Unsure? Use the Online Order Form to Request a Quote. It's free and no hassle.

Partnership?

Since 2004, Kim Krause Berg has supplied web site usability services as an outsource option for web design and search engine marketing companies who want to offer the service to their clients. A Partner provides a more detailed service to clients who require a balance approach to SEO and user oriented design. Many clients are looking to redesign and a usability audit helps uncover problems and assist in the planning for a new web site.

Kim Krause Berg offers private usability services to companies who do not have an in-house usability specialist. Fees charged by Partners or companies outsourcing UsabilityEffect are for customized work rather than the types of reports ordered from this website. Ask for details by emailing or calling Kim Krause Berg.