Website Usability Services
How To Choose Which Report?
You choose the type of report that fits what you want or need to know,
and how deep into your site you wish for me to go. Each report is based
on a test plan that has a certain mission. Test plans are customizable
and available on an RFQ basis or by using the order
form. Please don't be afraid to ask what fits your needs
by requesting a free RFQ.
Please allow 4 - 8 weeks for delivery.
These areas are typically covered:
* Learnability, consistency, understandability, credibility and authenticity
* Conversions, momentum & desirability
* Navigation and information Architecture
* Accessibility (a legal requirement in the UK)
* Functional and error message testing (add-on or included)
* User persona and task analysis (for Honors and Corporate only)
Learn more about what Usability Services
are and why they are helpful to your bottom line.
Requirements Based Approach
The disciplined requirements based practices used in Internet software
application QA testing are the backbone of UsabilityEffect testing.
Several of the proprietary test plans conduct "backwards compatibility"
testing to find disconnects in the traceability between web site or application
requirements, versus what is actually found in the web site. In many cases,
site owners are unaware of the value of business and functional requirements.
The Honors is two separate reports. One is
accessibility testing, which determines how well special needs and seeing
impaired people can use the site. The other is a full-blown, in-depth
report that includes a section for functional testing of one small Internet
application such as sales lead form. (Shopping cart or large application
testing is available as an add-on.)
The Corporate is the same report, but without
the accessibility check and there is no functional testing of forms.
The Converter reports have no user persona
creation or task. They are designed to focus on why a site isn't converting
from a user interface perspective, with strong emphasis on persuasive,
conversions oriented web design. The Extended Converter
includes functional, logic and error message testing for shopping carts
or other Internet applications such as reservations, sales leads forms,
etc.
The affordable Edge covers a lot of
ground and is perfect for an all around quick check on basics. Emphasis
is on the homepage as the main landing page; understandability, credibility,
navigation, momentum and more. This is offered for small business sites
and startups. Perfect for ecommerce interested in a conversions push.
Why Usability Testing?
You have common questions about your web site. Can visitors use it?
Will they return? Do they recommend it to others? What are you doing
that really turns them off? Are sales down and you're curious because
you swear you've done everything correctly? You need specific answers,
not score cards and ratings.
My approach is to study your pages to find problem areas that cause
common user frustrations. Tasks are conducted based on a user persona,
used for illustrative and educational insight. A long list of user interface
heuristics (that goes way beyond basic heuristic coverage offered by
free web site reviews) is used to evaluate your entire site for compliance.
I'll ask you questions you may not have thought to ask yourself or your
team. From navigation to desirability, user interface to site architecture,
with an expert eye towards search engine optimization tossed in, you
receive a report that offers suggestions, reviews, tips and resources.
Peace of Mind
Testing third party services for product purchasing decisions is available.
Before you buy a shopping cart or Internet software for your site, have
it tested by an independent usability consultant first.
Learn more about each type of usability report by selecting from the
links above.
Read feedback on the reports
Unsure? Use the Online Order
Form to Request a Quote. It's free and no hassle.
Partnership or Site Owner Purchase?
There are two types of approaches to services offered. One is to simply
place an order from this website for your website for the type of report
you need. The other is to contact a Partner
who provides a more detailed service that may include website design
or redesign, search engine optimization or marketing, data analysis,
accessibility design and usability testing provided by UsabilityEffect.com.
Kim offers private usability services to companies as well, for those
who do not have an in-house usability specialist. Fees charged by Partners
or companies outsourcing UsabilityEffect are for customized work rather
than the types of reports ordered from this website.